Be the brand ChatGPT recommends.
A bespoke plan to get your brand recommended in ChatGPT.A bespoke playbook with a clear, commercially grounded plan to increase how often your brand is mentioned and recommended when buyers ask questions in ChatGPT.
- The prompts your buyers askSee the exact prompts your buyers ask ChatGPT
- Where competitors beat youFind where competitors are recommended over you
- An action plan to win in AIGet an action plan to become the brand AI recommends
Brands we work with
What you get.
Three artefacts, built for your brand, in your category, against your real competitors.
The exact questions your buyers ask ChatGPT
The prompts in your category that lead to shortlists, comparisons and recommendations, pulled from real buyer behaviour.
A prompt library to find your own longtail questions
A repeatable framework you can run yourself to keep surfacing new prompts ChatGPT users ask about your category.
A comprehensive AI recommendation action plan
On-site content, proof assets, off-site signals and technical foundations, sequenced so ChatGPT recommends you.
Award-winning
Recognised by the industry
Social proof
Built by our Search Science team who have worked with 400+ brands over 4 years.
“Search Theory helped with our OSH Consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”
“Search Theory have been great for our SEO strategy. They are metric-focused, which is really important to us as an eCommerce brand. We've seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results. Proactive, transparent, and genuinely feel like an extension of our team.”
“The team have been instrumental in helping us sharpen our SEO strategy and drive real results. From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”
“A great partner for our SEO. Their audit was thorough, making easy to action recommendations that we could implement and saw great results from.”
“Fantastic to work with. Fast and effective and do what they say they are going to do.”
“Search Theory have increased organic revenue by 75%. I am pretty happy with the results!”
What exactly is a ChatGPT Marketing Playbook?
A bespoke strategy document built specifically for your brand. We test real buyer prompts in your category, audit how ChatGPT currently sees your brand, and deliver a clear action plan covering on-site content, proof assets, off-site signals and technical foundations, so ChatGPT recommends you, not just mentions you.
Why ChatGPT specifically?
ChatGPT drives over 83% of all AI search traffic. It's the dominant platform where buyers ask for recommendations, compare options and build shortlists.
How is this different from SEO?
Traditional SEO ranks pages in Google. ChatGPT marketing focuses on becoming the brand AI trusts to recommend. ChatGPT doesn't rank pages, it recommends brands.
Why is this free?
We believe every brand should understand how ChatGPT sees them. The playbook gives you a genuine, actionable strategy you can execute yourself.
What do I need to provide?
Just your website URL, your industry and a few minutes to fill out the form. We deliver your playbook within 48 hours.
Does this work for any industry?
We build playbooks across eCommerce, SaaS, AI companies and service businesses. The strategy adapts to your category.
What does "recommended" vs "mentioned" mean?
Three levels of visibility in ChatGPT: Mentioned (your name appears), Cited (ChatGPT references a source about you), and Recommended (you're framed as a top option). The playbook focuses on getting you to recommended.
Share a few details and we'll build your bespoke ChatGPT Marketing Playbook within 48 hours.
- Prompt research in your exact category
- ChatGPT audit of how you're shown today
- Competitor benchmark across 3 brands
- Action plan you can run yourself
Get your free playbook
Drop your email, share a couple of brand details, then pick a 30-min call slot. We'll have your playbook ready to walk through.
- 1Enter your email
- 2Tell us about your brand
- 3Book a 30-min call
Takes under a minute. No spam.