SEOArticle·April 2, 2026·8 min read
Get buyers to your site. Not just ‘traffic’.
Growth-focused brands partner with us to run organic, paid and AI search as one system, engineered for revenue, run by ex-Google operators, proven on the channel.
Brands we work with
(Who we are)
Search growth experts, with a team of ex-Googlers.
We help brands turn Google into a consistent source of high-intent traffic, customers and revenue. As official Shopify Experts and Partners, we specialise in helping eCommerce stores grow through tailored search strategies across SEO, paid search, shopping, technical performance and revenue forecasting.
We’ll identify what’s working, uncover what’s holding you back, and find the biggest opportunities to improve your visibility, traffic and sales.
- Ex-Google operators
- Shopify Experts & Partners
- SEO · Paid · Shopping
- Technical & forecasting
Case Studies
Case StudiesView all
- The Collagen Co+107%Revenue
Doubled organic revenue across four markets - +107% revenue, +54% traffic, 17× blended search ROI.
- The Watch Factory+296%New-customer sales
Google Ads overhaul that unlocked +46% revenue, +296% new-customer sales and -12% cost per conversion.
- Booze & Barrels4.08×ROAS at $68K/mo
Scaled Google Ads spend from $16K to $68K/mo at 4.08 ROAS - +329% revenue, brand dependency cut by two-thirds.
- Bondi Vet+335%Organic traffic
From broadcast nostalgia to daily search destination - +335% organic traffic, +120% revenue.
- BeforeYouSpeak+65%ROAS
+65% ROAS while scaling daily Google Ads spend 144% - precision tracking that surfaced true LTV.
- Happy Way+275%Conversion rate
Conversion rate up 275% in four months while cutting reliance on brand search.
01 / 06
Services
Most agencies manage one platform. We manage the four that matter and share learnings across all of them.
Every channel.
One strategy.
01 — Channel
Google Ads
- 01
Google Ads
The channel most brands know. Managed with full cross-channel visibility so you stop paying for traffic you already own organically.
SearchShoppingPMax - 02
SEO
Organic strategy built on paid conversion data. We know which terms convert before we build content around them.
TechnicalContentAuthority - 03
Bing / Microsoft Ads
17% of US desktop search. 30 to 50% lower CPCs than Google. The highest-value audience in ecommerce search, largely uncontested.
Lower CPCHigh intent - 04
ChatGPT Ads
SoonWe're already building the infrastructure our clients need to win when the format matures.
Early access - 05
Digital PR
Authority signals that feed directly into search visibility, organic rankings, AI citations, and brand mention rate across every platform.
LinksMentionsPR - 06
AI Search
ChatGPT, Perplexity, Gemini, Copilot. We track your brand's mention rate and build the signals that get you into the answer.
GEOAEOMentions
Not sure which channel?
Start with a free Search Review. 30 minutes, a revenue forecast, and a clear next step.
We
TurnSearchInto
Growth·
TurnSearchIntoGrowth·WeTurnSearchIntoGrowth·
TurnSearchIntoGrowth·Deep expertise across three core industries.
Search programs purpose-built for the way your buyers actually find, evaluate and choose.
For Service Companies
Win category demand with authority-led SEO, digital PR and AI search visibility.
For E-Commerce
Reach and convert existing demand right away while your SEO foundation is growing in the background.
For SaaS & AI Companies
Show up where buyers compare and shortlist, from Google to ChatGPT, Perplexity and Gemini.
From the blog
Essays, teardowns and uncomfortable opinions about where search is going next.
Thinking out loud
View all articles
Builtforachanging
web·
web·Builtforachangingweb·
web·Taking on 3 new partners this quarter
Let's see if search can move your number.
30 minutes with a senior operator. No pitch deck - we'll pull your data, share what we'd do in your seat, and you decide if it's worth a second call.
- Free 30-min call
- Senior search leads
- Brand-prepped agenda
From the blog
How Search Theory builds search programs that compound
Inside the operating model powering brands across Queenstown, Melbourne, London and New York.
Read storyOur Office Locations
Four studios across four time zones. Visit us for a coffee and a search teardown.
Queenstown, NZ
Melbourne, AU
London, UK
New York, US
Questions we get
asked a lot.
Can't find what you're looking for? Email hello@searchtheory.com.