01 - Challenge
The challenge
The global hit TV show Bondi Vet has huge recognition with Australian audiences but no organic engine to convert that awareness into recurring traffic and revenue.
Media - Veterinary · Since 2022
Bondi Vet
Took a beloved TV brand from broadcast nostalgia to a daily search destination.
Client
Bondi Vet
Engaged
Since 2022
Bondi Vet
Bondi Vet
+335%
Organic traffic growth
+120%
Organic revenue growth
Top 3
Rankings on core pet-care queries
02 - Approach
How we ran the program
- 01
Mapped pet-owner intent
Built a keyword model around the questions Aussie pet parents actually ask their vet.
- 02
Rebuilt the editorial library
Restructured hundreds of articles around topical clusters so authority compounded.
- 03
Fixed the technical floor
Migration-grade cleanup, schema, internal linking and Core Web Vitals.
03 - Outcome
The outcome
Organic traffic up 335% and organic revenue up 120% - the show's audience now finds the brand every day, not just on broadcast night.
More Work
