DTC - Beauty & Wellness · Since 2023

The Collagen Co

Doubled organic revenue for a fast-growing eCommerce beauty brand.

Client

The Collagen Co

Engaged

Since 2023

The Collagen Co
The Collagen Co

The Collagen Co

+107%

Organic revenue YoY

+54%

Organic traffic YoY

17×

Blended search ROI

01 - Challenge

The challenge

The Collagen Co is a leading Australian beauty brand known for its premium collagen supplements, designed to support healthier hair, skin and nails from the inside out. The brand had paid efficiency but organic was under-indexed against its true demand.

02 - Approach

How we ran the program

  1. 01

    AI-led search across 4 markets

    Unified organic, paid and AI search into a single revenue model spanning AU, US, UK and CA.

  2. 02

    Rebuilt the content engine

    Cluster-based ingredient and benefit content that answers buyer questions in both Google and AI Overviews.

  3. 03

    60% faster execution

    Short-sprint SEO replaced quarterly roadmaps so wins compounded month over month.

03 - Outcome

The outcome

+94% organic revenue and 17× ROI across four markets. Conversion rate up 59%, execution velocity up 60%.

More Work

Programs cut from the same cloth.

Cherrie Baby

DTC - Wellness

Cherrie Baby

First-ever SEO campaign, 3× the target.

99 Bikes

Ecommerce - Cycling

99 Bikes

SEO Growth Strategy that turned organic into a national customer acquisition engine.

Happy Way

DTC - Health & Nutrition

Happy Way

Conversion rate up 275% in four months.