DTC - Health & Nutrition · Since 2024

Happy Way

Conversion rate up 275% in four months.

Client

Happy Way

Engaged

Since 2024

Happy Way
Happy Way

Happy Way

+275%

Conversion rate

+39%

Organic revenue

-30%

Reliance on brand search

01 - Challenge

The challenge

Happy Way's organic traffic was dominated by brand terms. Non-branded search was leaking to competitors and the funnel converted poorly once visitors arrived.

02 - Approach

How we ran the program

  1. 01

    Captured non-branded intent

    Built collection and pillar pages around high-intent generic queries the brand wasn't ranking for.

  2. 02

    Conversion-led page rebuilds

    PDP and category templates re-engineered with trust signals, comparison content and clearer offers.

  3. 03

    Sprint cadence

    Two-week SEO sprints replaced quarterly plans so wins shipped continuously.

03 - Outcome

The outcome

Conversion rate up 275%, organic revenue up 39%, and meaningful diversification away from brand-dependent traffic.

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