DTC - Wellness · Since 2024

Cherrie Baby

First-ever SEO campaign, 3× the target.

Client

Cherrie Baby

Engaged

Since 2024

Cherrie Baby
Cherrie Baby

Cherrie Baby

+248%

Organic revenue

+36%

Session duration

+25%

CTR on informational queries

01 - Challenge

The challenge

Cherrie Baby had never run a structured SEO program. Their growth came from paid social and word of mouth, leaving the entire organic and AI search opportunity untouched.

02 - Approach

How we ran the program

  1. 01

    Mapped the wellness universe

    Built a topical model around the ingredient, benefit and routine questions their buyers ask.

  2. 02

    Built the source content

    Long-form, well-cited pages designed to be retrieved by AI engines as well as ranked by Google.

  3. 03

    Locked in the technical floor

    Schema, IA and Core Web Vitals fixed in the first 30 days so every new page compounded.

03 - Outcome

The outcome

248% organic revenue lift in the first program and top-10 visibility across their core wellness clusters.

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