About Us
We help brands unleash their potential.
Find a team of digital marketers you can rely on. We build trust through communication, transparency, and results - across SEO, paid search, and the new AI-first surfaces.
We increase your online visibility and drive more traffic.
As official Shopify Experts and Partners, we specialise in working with ecommerce stores of all sizes. We are a performance-driven search agency, offering a wide range of services across organic, paid and AI search. We make sure your website ranks well - bringing in new traffic, customers and revenue.
Our team has the experience and know-how to drive your success by putting together a unique campaign tailored to your business. We look at what's working and what's not - providing everything from full SEO Audits and Revenue Forecasting through to local, national and international SEO.
Clients served
Avg. conversion rate increase
Client retention rate
Keywords optimised
How we think
Trust through communication
Weekly comms, monthly reviews, quarterly strategy. No mystery dashboards, no radio silence.
Transparency by default
Pricing, scope, performance - all visible from the first call. We share the losses as well as the wins.
Results, not vanity
Organic revenue and qualified pipeline are the only metrics we celebrate. Rankings are a means, not an end.
Senior hands on every account
No junior pyramid. The strategists who pitched you do the work.
Meet the team
The team behind Search Theory
Dan Sim
Director, Sales & Partnerships
Ben McIntyre
Director, Operations & Client Success
Tanya Ho
Senior SEO Tech
Chirag Solanki
Senior SEO Tech
Jenn Heenan
Digital Growth Strategist
Meg Hellyer
SEO Content Writer
Josh Alston
SEO Copywriter
James Hatto
SEO Copywriter
Simon Small
Senior Strategist
See what this team has shipped.
Real campaigns, real numbers - from ecommerce scale-ups to category leaders.
See our work