Your checklist is ready

Your 5-point Google Ads checklist.

Work through the 22 checks below in your Google Ads account. Your progress saves automatically. Found issues? Book a free full-account audit at the bottom of the page.

The 5 checks

Progress

0/22

Most accounts are optimising toward the wrong thing and have no idea. Inflated or incorrect conversions means Google's algorithm is learning from bad data.

Check which conversion actions are assigned to each campaign (Campaign Settings > Goals).
Confirm only your purchase conversion is set to Primary. All others should be Secondary.
Make sure purchases are set to count One conversion per click, not Every.
Verify the tag is firing on the actual order confirmation page, not checkout start.
Check if New Customer Acquisition mode is turned on with a value uplift that might inflate revenue.

Watch out: If any campaigns have been adding fake revenue due to new customers, adjust the value rules.

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Conversion tracking & feed health diagnosed
Brand vs non-brand cannibalisation flagged
Prioritised fix list with revenue impact

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Your 5-point Google Ads checklist.

The 5 checks

Conversion tracking is accurate

Brand & non-brand separation

Product listings & feeds

Eliminate junk placements

Auto-apply recommendations

We'll audit your entire account, for free.

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