01 - Challenge
The challenge
Creatures of Leisure produce a range of quality surfing equipment - covers, traction pads, leg cords and apparel. They needed an organic engine that worked globally, not just on the WA coast.
Ecommerce - Surf Hardware · Since 2023
Creatures of Leisure
Grew global organic revenue for a Western Australian surf hardware brand.
Client
Creatures of Leisure
Engaged
Since 2023
Creatures of Leisure
Creatures of Leisure
+126%
Organic traffic growth
+64%
Organic revenue growth
Global
Distribution unlocked via search
02 - Approach
How we ran the program
- 01
International SEO
Hreflang, regional pricing pages and country-specific link building.
- 02
Product-led editorial
Buying guides for every category, written by surfers, not freelancers.
- 03
Dealer-network signal
Wrapped retailer locations into a structured local SEO layer.
03 - Outcome
The outcome
64% organic revenue lift and unlock into international markets that previously required a distributor.
More Work
