01 - Challenge
The challenge
Threads is an online fashion retailer with a wide selection of designer clothing and accessories. The site had traffic but the wrong kind - high bounce, low AOV.
Ecommerce - Designer Fashion · Since 2022
Threads
More than doubled organic revenue for a New Zealand designer fashion retailer.
Client
Threads
Engaged
Since 2022
Threads
Threads
+59%
Organic traffic growth
+113%
Organic revenue growth
AOV +18%
On organic sessions
02 - Approach
How we ran the program
- 01
Re-priced the funnel
Cut traffic to low-margin terms, doubled down on designer-name queries.
- 02
Designer brand pages
Built editorial brand pages that ranked AND converted.
- 03
Merchandising signal
Surfaced 'best of' edits algorithmically and editorially.
03 - Outcome
The outcome
Organic revenue more than doubled on only a 59% traffic lift - smarter traffic beating more traffic.
More Work
