Google Ads
Scale your brand profitably with Google Ads.
Helping brands scale with proven, profitable Google Ads strategies. We don't just run ads - we build high-performance Google Ads systems tailored to your brand. From Search, Shopping and PMax to Merchant Center and conversion tracking, every move serves your bottom line. Backed by ex-Google operators who've audited 1,000+ Google Ads accounts from the inside.
Brands we work with
Increase brand exposure with our Google Ads services.
Helping brands scale with proven, profitable Google Ads strategies. We don't just run ads - we build high-performance Google Ads systems tailored to your brand. From Search, Shopping and PMax to Merchant Center and conversion tracking, every move serves your bottom line. Backed by ex-Google operators who've audited 1,000+ Google Ads accounts from the inside.
Google Ads Management
Search, Shopping, Performance Max, YouTube and Demand Gen - rebuilt around your unit economics, not Google's defaults.
Merchant Center Optimisation
Product feed kept optimised for visibility, compliance and conversions every single day. Disapprovals fixed fast, titles and images A/B tested to lift CTR.
Conversion Tracking & GA4
Real KPIs, not vanity metrics. Server-side and enhanced conversions, GA4 wired to your real margin so you stop bidding on inflated ROAS.
Our Google Ads Services
Increase brand exposure with our Google Ads services
What We Do
Track what matters. Ditch vanity metrics in Google Ads.
Most Google Ads accounts report on clicks, impressions and platform-reported ROAS that's been double-counted. We rebuild measurement so you see real new-customer revenue and full-funnel visibility from day one - then the strategy compounds because the numbers are honest.
Ex-Google Advantage
Insider Google Ads knowledge that gives you the edge.
Our team spent years on the inside at Google in the Ads team. That gives us insider knowledge of internal systems, the Ads platform and the levers most agencies never see. We've also trained, helped and worked with 30+ other top agencies on their toughest Google Ads challenges. TL;DR - we can do things in Google Ads no other agencies can do.
Our Process
Our game-changing strategy for growth businesses
We understand the importance of organic traffic and we know how to optimise your business to achieve top results. As part of our game-changing strategy, we'll get to work to deliver:
About
Search
Theory
At Search Theory, we pride ourselves on being a leading digital marketing agency that specialises in Google Ads. Our skilled team is passionate about helping growth businesses succeed by improving visibility and driving organic traffic.
Why work with us?
We understand the unique challenges and opportunities that come with the industry, and we offer customised Google Ads strategies and solutions that deliver tangible results.
With a diverse team of Google Ads experts, content strategists, web developers, and data analysts, we collaborate to provide comprehensive and effective services.
We believe in aligning our efforts with your unique business goals and target audience, ensuring that our strategies generate measurable and sustainable results.
Recommended by category leaders
What our clients say
“Search Theory helped with our OSH Consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”
“Search Theory have been great for our SEO strategy. They are metric-focused, which is really important to us as an eCommerce brand. We've seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results. Proactive, transparent, and genuinely feel like an extension of our team.”
“The team have been instrumental in helping us sharpen our SEO strategy and drive real results. From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”
“A great partner for our SEO. Their audit was thorough, making easy to action recommendations that we could implement and saw great results from.”
“Fantastic to work with. Fast and effective and do what they say they are going to do.”
“Search Theory have increased organic revenue by 75%. I am pretty happy with the results!”
Award-winning
Recognised by the industry
FAQs
Still got questions?
Or still wondering if Google Ads is right for you?
How is your Google Ads agency different from others?+
We spent years working on the inside at Google within the Ads team - insider knowledge of internal systems, the platform and much more. We've also trained and worked with 30+ other top agencies on their Google Ads challenges. We can do things in Google Ads no other agencies can do.
How much does your Google Ads management cost?+
Cost varies, but we typically work off a monthly fee tied to performance - our pay is tied to your success. Book a strategy call so we can understand your goals and give you a quote.
Why not just hire someone full-time to run Google Ads?+
Partnering with us saves the time and cost of building an in-house team and gives you a wealth of experience across countless Google Ads campaigns and industries - proven strategies honed from years of navigating Google Ads at the highest level.
How long does it take to see results on Google Ads?+
You can usually see initial Google Ads results within a few weeks. Campaigns typically take around 3 months to fully mature, but we're often able to accelerate that and drive significant improvements within the first 60 days.
Why do you specialise only in Google Ads?+
We believe in mastering one domain to deliver exceptional results. While at Google we saw generalist agencies leave millions on the table for clients - we exist to change that, dedicating our expertise exclusively to Google Ads.
Do you manage Performance Max and Merchant Center?+
Yes - PMax with feed control and asset-group splits so you can see what's actually working in Google Ads, plus daily Merchant Center optimisation, disapproval fixes and image A/B tests to lift CTR.
