AI Search
Optimise your site for AI with LLM Optimisation.
We get your business visible across AI & LLM Search - ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews. High-intent users, ready to buy. We track your brand's mention rate daily and engineer the source content and entity signals that get you cited.
DTC - Beauty & Wellness
The Collagen Co
+107%
DTC - Wellness
Cherrie Baby
+248%
DTC - Health & Nutrition
Happy Way
+275%
Media - Veterinary
Bondi Vet
+335%
Ecommerce - Surf Hardware
Creatures of Leisure
+126%Brands we work with
Increase brand exposure with our AI Search services.
We get your business visible across AI & LLM Search - ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews. High-intent users, ready to buy. We track your brand's mention rate daily and engineer the source content and entity signals that get you cited.
LLM Share of Answer
Track citation rate across ChatGPT, Perplexity, Gemini and Copilot - daily, against your competitors.
Source content engineering
Long-form, well-sourced pages built for retrieval by LLMs, not just for ranking in Google.
Schema & entity alignment
Knowledge graph cleanup so engines understand who you are, what you sell, and why you matter.
Our AI Search Services
Increase brand exposure with our AI Search services
Why now
Understand and capture profit intent across every search channel.
AI/LLMs have seen a 10% increase in usage in the past 6 months. People are moving to platforms with a conversational tone and high purchase intent. We get your business visible when buyers ask ChatGPT, Claude or Perplexity for a recommendation - and we measure it.
Why AI Optimisation is the future of SEO
AI marks a fundamental shift in search behaviour.
Our approach to AI optimisation goes beyond content creation. We align your messaging, technical SEO and keyword strategy to the way LLMs interpret and surface content. Using our proprietary tooling, we mirror the structure and tone LLMs prefer - optimising for both Google's AI Overviews and conversational engines. We don't just optimise AI channels in isolation. We make them work together to drive your bottom line.
Our Process
Our game-changing strategy for growth businesses
We understand the importance of organic traffic and we know how to optimise your business to achieve top results. As part of our game-changing strategy, we'll get to work to deliver:
About
Search
Theory
At Search Theory, we pride ourselves on being a leading digital marketing agency that specialises in AI Search. Our skilled team is passionate about helping growth businesses succeed by improving visibility and driving organic traffic.
Why work with us?
We understand the unique challenges and opportunities that come with the industry, and we offer customised AI Search strategies and solutions that deliver tangible results.
With a diverse team of AI Search experts, content strategists, web developers, and data analysts, we collaborate to provide comprehensive and effective services.
We believe in aligning our efforts with your unique business goals and target audience, ensuring that our strategies generate measurable and sustainable results.
Recommended by category leaders
What our clients say
“Search Theory helped with our OSH Consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”
“Search Theory have been great for our SEO strategy. They are metric-focused, which is really important to us as an eCommerce brand. We've seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results. Proactive, transparent, and genuinely feel like an extension of our team.”
“The team have been instrumental in helping us sharpen our SEO strategy and drive real results. From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”
“A great partner for our SEO. Their audit was thorough, making easy to action recommendations that we could implement and saw great results from.”
“Fantastic to work with. Fast and effective and do what they say they are going to do.”
“Search Theory have increased organic revenue by 75%. I am pretty happy with the results!”
Award-winning
Recognised by the industry
FAQs
Still got questions?
Or still wondering if AI Search is right for you?
What are LLMs?+
Large Language Models - the AI systems behind ChatGPT, Claude, Gemini and Perplexity. They answer questions by retrieving and synthesising web content, so the brands they cite get the visibility.
Why is LLM optimisation important for my business?+
Buyers are increasingly asking AI tools for recommendations before they ever reach Google. If you're not cited, you're invisible to that demand - even if you rank #1 in Google.
What's the difference between traditional SEO and AI SEO?+
Traditional SEO optimises for ranking in a list of blue links. AI SEO optimises for being retrieved and quoted inside an AI answer. Different structure, different signals, different measurement.
What insights do you provide around LLMs like ChatGPT?+
We monitor your share of answer, the prompts you appear in, the sources cited alongside you, and how your visibility is trending against named competitors - refreshed weekly.
How do you optimise content for AI?+
Well-structured source content, schema-backed entities, citation-worthy data, and clear authorship signals. We rebuild key pages so they read like a source LLMs want to quote.
Can AI SEO improve my Google rankings?+
Yes. The signals that earn AI citations - clean entities, structured content, authority - also lift traditional rankings, especially for AI Overview-eligible queries.
What are AI Overviews?+
Google's generative answer that now sits above the traditional results for many queries. We optimise for inclusion AND for the click-through that follows.
How does this benefit eCommerce?+
AI answers are increasingly recommending products by name. Being the cited brand in 'best collagen for women over 40' is the new top-of-funnel.
