Digital PR
Earned coverage that compounds into search and AI authority.
Authority signals that feed directly into organic rankings, AI citations, and brand mention rate across every search surface.
DTC - Beauty & Wellness
The Collagen Co
+107%
DTC - Wellness
Cherrie Baby
+248%
Ecommerce - Cycling
99 Bikes
+25%
DTC - Health & Nutrition
Happy Way
+275%
Media - Veterinary
Bondi Vet
+335%
Ecommerce - Surf Hardware
Creatures of Leisure
+126%Brands we work with
Increase brand exposure with our Digital PR services.
Authority signals that feed directly into organic rankings, AI citations, and brand mention rate across every search surface.
Data-led campaigns
Original research and surveys built to be quoted, not pitched.
Reactive newsroom
A team responding to journalist requests in hours, not days.
Founder thought leadership
Bylines and quotes that build your founder's index in AI answers.
Our Digital PR Services
Increase brand exposure with our Digital PR services
Why PR now
Earned coverage is the new schema markup.
AI engines lean heavily on third-party signals to decide who to cite. A handful of well-placed editorial mentions can shift your share of answer in ChatGPT more than six months of on-page work. We engineer PR for the surfaces buyers actually use today.
Our Process
Story angles only you can credibly own.
We start by identifying three to five angles you have the data, the expertise or the audience to own - then build outreach around real journalist relationships, not syndicated spam lists. Every placement gets re-used as SEO and AI inventory.
Our Process
Our game-changing strategy for growth businesses
We understand the importance of organic traffic and we know how to optimise your business to achieve top results. As part of our game-changing strategy, we'll get to work to deliver:
About
Search
Theory
At Search Theory, we pride ourselves on being a leading digital marketing agency that specialises in Digital PR. Our skilled team is passionate about helping growth businesses succeed by improving visibility and driving organic traffic.
Why work with us?
We understand the unique challenges and opportunities that come with the industry, and we offer customised Digital PR strategies and solutions that deliver tangible results.
With a diverse team of Digital PR experts, content strategists, web developers, and data analysts, we collaborate to provide comprehensive and effective services.
We believe in aligning our efforts with your unique business goals and target audience, ensuring that our strategies generate measurable and sustainable results.
Recommended by category leaders
What our clients say
“Search Theory helped with our OSH Consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”
“Search Theory have been great for our SEO strategy. They are metric-focused, which is really important to us as an eCommerce brand. We've seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results. Proactive, transparent, and genuinely feel like an extension of our team.”
“The team have been instrumental in helping us sharpen our SEO strategy and drive real results. From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”
“A great partner for our SEO. Their audit was thorough, making easy to action recommendations that we could implement and saw great results from.”
“Fantastic to work with. Fast and effective and do what they say they are going to do.”
“Search Theory have increased organic revenue by 75%. I am pretty happy with the results!”
Award-winning
Recognised by the industry
FAQs
Still got questions?
Or still wondering if Digital PR is right for you?
Do you guarantee placements?+
No reputable PR team does. We guarantee process, pitching volume and quality.
How does this help SEO and AI search?+
High-authority editorial links, brand mentions and entity signals feed both Google rankings and AI citations.
How long until coverage lands?+
Reactive wins land in days. Data-led campaigns take 4–6 weeks from brief to first placement.
